Brand Name

Sony Cyber-shot DSC-RX10 IV Digital Camera

Product Code: P461541
KSh. 166,500
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Key Highlights
  • Zoom Assist can be assigned to a custom function button and used to automatically zoom out from the scene in order to re-locate a subject, and then released to quickly return to the zoomed-in position.
  • Step Zoom lets you configure the zoom ring to only cycle through fixed popular focal lengths as the ring is rotated, including 24, 28, 35, 50, 70, 85, 100, 135, 200, 300, 400, 500, and 600mm. Quick Zoom, on the other hand, can be assigned to a custom function button and lets you move throughout the zoom range in a fluid, seamless manner by rotating the zoom ring.
  • A Silent Shooting mode makes use of an electronic shutter function for completely silent performance that is ideal for photographing in noise-sensitive areas. This electronic shutter also permits working with shutter speeds up to 1/32,000 sec for photographing in bright conditions.
  • Clear Image Zoom can be used to magnify the center of scenes by 2x to effectively extend the reach of the lens. This digital zoom technology uses an intelligent interpolation process to minimize the amount of image degradation in order to produce realistic, high-quality images.
  • Eye AF is a dedicated autofocus mode that bases focus on recognized subjects’ eye for portraits, and can be configured to prioritize either the subject’s right or left eye. It is also compatible with animals’ eyes to benefit pet and wildlife photographers.
  • White balance adjustment can be finely controlled using detailed sliders that span the amber-blue and magenta-green axes for more precise control over how color tones appear in various lighting conditions.
  • Benefitting manual focus operation, Manual Focus Assist can be used to magnify a portion of the scene for making more precise, detailed adjustments. Peaking is also available to highlight strong edges of contrast for more objective determining over sharp focus.
  • A Dual Rec mode allows you to record 17MP stills, without pixel binning, while simultaneously recording video. Auto Dual Rec takes this process further by automatically recording stills at a chosen frequency or when a new composition or subject is recognized.
  • When recording in UHD 4K, 8MP still frame grabs can be saved during playback for use as a still image. If working in Full HD, 2MP stills can be taken from video files.
  • Scene Selection: Portrait, Sports Action, Macro, Landscape, Sunset, Night Scene, Handheld Twilight, Night Portrait, and Anti Motion Blur.
  • Picture Effect: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.
  • Creative Style: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, and Style Box.
Minimum deposit
KSh.100
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0% interest rates
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AFTER full payment

Providing speed, reach, and versatile recording features, the Cyber-shot DSC-RX10 IV from Sony is a compact solution for the multimedia image-makers. Featuring an updated 20.1MP 1″ Exmor RS BSI CMOS sensor and BIONZ X image processor, the RX10 IV is capable of up to 24 fps shooting at ISO 12800, as well as recording UHD 4K/30p or Full HD 1080/120p video. The sensor’s back-illuminated and stacked technologies afford a high degree of image quality with notable clarity and reduced noise to suit working in challenging lighting conditions. Complementing the shooting speed of the sensor and processor combination, this camera also offers a quickened 315-point focal plane phase-detection autofocus system for focus speeds as fast as 0.03 seconds.
Balancing the imaging capabilities, the RX10 IV is also characterized by its 25x Zeiss Vario-Sonnar T* zoom lens, which spans an impressive 24-600mm equivalent focal length range and uses Optical SteadyShot image stabilization to minimize the effects of camera shake by up to 4.5 stops. Its optical design incorporates eight extra-low dispersion elements and six aspherical elements to control a variety of aberrations throughout the zoom range, and its f/2.4-4 maximum aperture range benefits working in low-light conditions.

Rounding out the RX10 IV is its characteristic robust form factor, which includes both a 2.36m-dot OLED electronic viewfinder along with a tilting 3.0″ 1.44m-dot touchscreen LCD. The intuitive design also features three dedicated control rings on the lens-a zoom ring, a manual focus ring, and an aperture ring-and the aperture ring can be de-clicked for smooth, silent aperture adjustments. The magnesium-alloy body is also weather-sealed to permit working in trying environments. Additionally, for sharing and control flexibility, built-in Wi-Fi and Bluetooth are also available for wireless image sharing and remote camera control from a linked smartphone or tablet.
20.1MP 1″ Exmor RS CMOS Sensor & BIONZ X Image Processor

Utilizing an advanced stacked structure with an integrated DRAM chip, the 20.1MP 1″ Exmor RS CMOS sensor of the RX10 IV is able to deliver outstanding image quality at up to ISO 12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput by over five times and deliver features such as 40x super slow motion, an Anti-Distortion shutter, UHD 4K video, and has focal-plane phase-detection AF points for faster, more precise focusing.
This sensor is paired with the BIONZ X image processor and a newly developed front-end LSI that dramatically improves the speed and throughput of the entire imaging system, enabling continuous shooting with AF/AE at up to 24 fps. An expanded buffer makes continuous shooting possible for longer bursts, up to 249 JPEGs, and for convenience, bursts can be seen in groups during playback, rather than single images, for faster review. The front-end LSI is also able to improve overall quality of the images, especially at higher sensitivities. Additionally, another advantage of this setup is raw output, which provides outstanding color fidelity and image quality.

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